本篇文章跟大家探讨下银行信用卡营销案例,以及银行信用卡营销案例心得对应的知识信息,希望对各位有所帮助,不要忘了收藏本站以备日后需要哇。
本文快速导读目录:
信用卡营销
信用卡营销攻心为上
这是一场“攻心战”银行信用卡营销案例,客户为自己喜欢的信用卡创作广告语银行信用卡营销案例,其亲和力博得了民众的好感;这是一张“体验牌”,信息爆炸时代让目标客户享受过程,其参与性博得了民众的共鸣。
“心系于民,一卡生情”,这是一位来自广州的广告设计人员为民生银行信用卡创作的广告语,他在投稿中写道:“民众与民生之间,我们的信任从卡开始银行信用卡营销案例!”
这仅仅是民生银行信用卡广告语征集活动数万封投稿中的一个生动案例。
2005年6月7日早晨,新浪网和各大媒介同时发布中国民生银行重金征集信用卡广告语的消息。由此,民生银行信用卡中心展开了一场预热式的营销战役。
公开征集广告语,创营销之新
6月16日,酝酿达两年之久的民生银行信用卡正式亮相。其在国际化标准、产品功能、优惠条件、增值服务等方面相较国内其他信用卡产品都有所突破,其中高额航空意外险、全国24小时汽车救援、金卡私人律师等多项贴心服务使其成为近期金融市场的亮点。
至此,除华夏银行外,国内主要商业银行均已发行了信用卡。相关数据显示,截至目前,我国信用卡发行量已超过了1000万张,年度增长率超过了100%。
除了在产品本身做足功夫外,各家银行在信用卡营销方面更是使出浑身解数。因此,现在的信用卡营销活动,可谓是热闹非凡。民生银行信用卡在市场上推出的时间较晚,但如何做到“后发先至”?
营销活动前移,是本次活动的创新之一。与国内众多银行开卡有礼、免年费等开卡阶段惯常使用的营销手段相比,民生银行开展的“重奖征集信用卡广告语”将营销活动提前到了发卡前。预计本次活动将有超过30000人参与,相信他们中的大多数人将成为民生信用卡的忠实用户。
服务营销,攻心为上,是本次活动的又一大“亮点”。这是一场“攻心战”,客户为自己喜欢的信用卡创作广告语,其亲和力博得了民众的好感;这是一张“体验牌”,信息爆炸时代让目标客户享受过程,其参与性博得了民众的共鸣。
中国民生银行信用卡中心总经理杨科先生表示,对于信用卡的发行者来说,无论采取何种营销手段,其实都是在打客户资源争夺战,希望可以获得客户的认同,并以此为基础为客户提供更多元化的服务。
增进客户关系,提升民生品牌
活动响应者之众,出乎预料。9天时间里,每天都有2000多人通过各种方式参与此次活动。共有27000多人通过网上提交了广告语,3000多人通过邮件系统提交,还有近千封信件、传真。
创作者可以说是来自“五湖四海、四面八方”。他们来自全国20多个省、市、自治区,从北京、上海、广州、深圳这样的大城市到云南省勐腊县、甘肃定西、黑龙江省齐市这样的边远小城镇;他们有从事金融、广告、IT行业的人员,也有国家公务员、军人、学生、教师、公司管理人员等。
很多人不仅创作了广告语,还写下了对这次活动的感言。赵红星,一位来自广州的公司职员用充满诗意的语言写道:“悠悠岁月,点点民生情,每一张信用卡都凝聚着民生人的智慧和心血,也充满了对用户的感激和关怀。这次活动非常人性化。”
深度参与,让消费者参与信用卡的品牌创建,是民生信用卡杀入这一激烈竞争市场的投石问路之举。杨科认为:“本次活动,引起市场和客户如此热烈的响应,这首先得益于民生银行长期坚持以客户为中心、‘以民为本’经营理念。在争取客户资源的数量的同时,这种吸引客户参与、与客户互动的营销方式,将极大地赢得客户的认同和信任,从而提高民生信用卡客户资源的质量。”
信用卡作为一种现代化的金融工具,它便捷、时尚、安全的特点正逐步被越来越多人所接受,随着我国市场经济发展,人民生活水平的提高,用卡环境的不断改善,信用卡市场蕴含着广阔地发展空间,但随着各家商业银行都在发行自己品牌的信用卡,如何使我们中信信用卡在竞争激烈的市场中脱颖而出,成为我们信用卡营销人员所迫切关注的问题,以下是我在两个月信用卡营销工作中的一些心得体会。
作为一名信用卡营销人员,就一定要具备信心、耐心、恒心,掌握系列营销技巧,树立“服务营销”的意识,有计划,有步骤地走向市场。
一、 首先是对产品的把握,熟悉信用卡的各项功能,站在客户角度分析,他办了我们中信信用卡能给他带来什么?以我们中信信用卡目前的推广政策,在没有给客户增加任何经济负担情况下,我们为他在日常生活提供一个购物、消费的便利,同时又能享受我们中信实业银行高效、优质的服务,再加用我们信用卡附加赠送的两份免费保险,我想只要我们耐心引导,大部分客户是不会拒绝的,只有充分地理解把握信用卡专业知识,才能让自己有信心走向市场推广。
二、 目标客户的定位:因前期中信信用卡委外代理商的一些违规操作,造成目前福州市场(特别是A类客户)对我们中信卡一些负面影响,所以目前我主要带是针对B类客户(本地的大型国企)进行团办开发,同时积极向A类客户推广。
三、 与客户面对面的营销:这时就需要一定的营销技巧,营销技巧是我们在工作不断总结,完善出来的。首先在拜访客户时,就需要一个有吸引力、诱惑力的开场白,一个能让客户愿意与你沟通的理由,当然针对不同类型的客户,不同的场合就要有不同的开场白,当客户愿意同你座下沟通时,最好在该单位(有人缘,有一定权力)的人中找到一个突破口(这种人通常都是办我们中信信用卡金卡潜在客户,跟他声明目前我们中信信用卡政策,只要该单位首次进件达到30件以上,就可以把该单位申请金卡,白金卡首年年费免掉),希望能借用他的影响力来帮我们营销,达到事半功倍的营销效率,当然也不能全指望他帮你推广信用卡,当突破口打开后,还要善于分析客户心理,利用好整体效应,跟风效应,普遍客户都有一种心理,当某个客户先办下信用卡时,他的心理还是有些疑问“到底办了中信卡能有这么多好处吗?会不会只是我一时冲动”,这时他通常会鼓动其它同事办卡,因为他会觉得,只有办卡的人越多,才能证明他的选择是对的,当这种办卡气氛挑起时,一定要捉住机会,速战速决,缩短客户考虑期,争取该单位大面积办卡,当该单位推广工作结束时,顺便向他们索取转介绍,这样可以使我们客户资源不会枯竭,一个客户营销工作的结束,也是另一个客户营销工作的开始,多走些捷径,少走些弯路。
四、 在营销过程中,我们经常碰到一些客户不同的拒绝,这时需要我们对客户的拒绝做出最敏捷的反应,要在日常工作中不断总结,做到成竹在胸,从容应对,做出有效拒绝处理。以下举一些常见的客户拒绝及应对方式:
(1) “我身上有好几张银行信用卡,我不想再办信用卡了”这种类型客户通常收入高,工作稳定,是各家银行所争取的目标,同时也比较了解信用卡的一些实用性。
应对:应重点突出我们中信卡与他行信用卡对比优势,如我们免息期是最长的,我们积分最优惠,生日当月是双倍积分,我们可在国美免息分期购物,我们办卡成功有送两份保险,同时我们申办简便,效率高,服务好,“在不增加您任何负担下,我们免费帮你办一张中信信用卡,让你多一份用卡的选择不是很好吗?”
(2)“我平常习惯都只用现金,我不需要办卡”这种类型客户应着重介绍信用卡的安全性、便利性,鼓励客户养成刷卡消费的习惯。
应对:“如果办了我们中信信用卡,在给你带来方便快捷的生活方式同时,又能享受积分奖励,免费保险以及中信银行的优质服务不是很好吗?”
(3)“你们中信网点太少,还款不方便”
应对:“的确目前我们中信网点较少,但我们正在不断扩张网点中,而且针对还款我们目前有十二种方式,比如你可以再办一张理财宝卡,做捆绑自动还款,当你用信用卡刷卡后,我们理财宝会在你的信用卡到帐日的最后一天自动还款,你可以先从信用卡透支消费挣积分,这边在理财宝上挣利息,而又不必担心错过最后还款期,这不是一举两得吗?同时我们每个月还会给你寄送对账单,让您明明白白消费,适时掌握自己财务收支状况。”
综上所述,我个人感觉无论是哪种类型的客户,无论他有几张信用卡,只要他还没办我们中信信用卡,都是我们目标客户,只要我们有针对性突出我们中信信用卡优势,掌握各家商业银行信用卡最新动向,正确引导,都有可能成为我们中信信用卡的服务对象。
五、 完善售后维护,打造中信实业银行企业形象及良好的个人形象,吸取前期信用卡委外代理商不做售后,导致企业形象受损的教训。做为一名中信信用卡营销人员就有责任维护市场的良性发展,突出我们的“服务营销”,鼓励客户开卡消费,让客户真正体验信用卡从拒绝—认同—感受—享受系列进程,同时借此机会带动我们中信品牌其它金融产品业务及推动该单位的信用卡业务的二次开发。
以上是我近两个月的经验总结,同时在营销过程中也发现了自身的一些不足,比如金融专业知识的欠缺,我想下步工作中将在推广信用卡同时,多学习接触我行其他金融产品,更好地实现交叉营销。
招商银行信用卡
此情况需要查询账户情况,因百度平台不能核实账户信息,请致电信用卡背面的客服电话进入人工查询核实。
信用卡营销相关的英文文章
信用卡作为银行零售业务的核心,受到国内各家银行的高度关注。同时,小小的塑料卡片也是银行服务和品牌的代言人,因为它是赋予银行无形服务有形化的最佳形式,也是树立鲜明个性、区别于其它品牌标识的重要载体。
营销就如一场长跑,必须正确辩明方向才能成功抵达终点,没有方向的努力将付诸东流,信用卡营销亦然。综观当前信用卡营销,感觉其正是犹如在迷雾中前行,很努力但没有方向,正在陷入迷途中。
迷途一:不计效果攀比推广费用
广发卡在2002年8~9月份,在北京、上海、广州等城市所有的地铁、公交车、灯箱等一个月就投放了近千万广告费用。广告创意根据国外一则广告进行“改编”而成,用了一系列幽默的画面以期引起消费者的注意。
而紧随其后的深圳发展银行的发展卡也于此时正式发行,并展开系列而迅猛的攻势,据央视研究中心提供给我们的检测数据表明,其12月份的软文及平面广告费用就超过2000万,2003年初则更是花了200多万元拍摄了大手笔的广告片在电视媒体上投放,2003年8月份,其在深圳举行了“深发展信用卡之夜”商业演唱会,据说深圳发展银行赞助这场演唱会的目的是为了拉拢时尚一族,持有门票的人在申请信用卡时可以免去首年年费。与之形成鲜明对比的是,工商银行牡丹信用卡不仅不收年费,而且还赠送一份保险,申领时还可以免费获赠一部市价5000元的高档手机;建设银行的龙卡信用卡刚刚发行就免收第一年的年费。
在中央电视台、凤凰卫视,招商银行的信用卡广告从2003年初就一直轰炸到现在……
大家都在争向增加投入,仿佛谁投入越大,谁就是最大的赢家。
可真实的情况好象并不那么妙,或许,我们走访了上海、北京、广州、郑州、重庆后得到的消费者对于各银行信用卡的认知状况能说明问题:
“我觉得每个银行的信用卡都差不多,很难去选择,办谁的都一样。”
天啊,投放了自以为巨大的广告费用,得到的结论竟然是这样!我们所服务银行的主管觉得不可思议:难道一点品牌拉力都没有?那不等于瞎猫逮耗子,找到客户也只是凭运气?
迷途二:过度促销
细心的顾客只要稍微一留意,就会发现,信用卡的营销推广已经无处不在。走在大街上你是不是经常看到一张桌子,两个人,一个太阳伞,还有一大批申请表?没错,这就是一些信用卡的最基本的当街拦截推广;假如你住在一些高档小区,放心吧,你的信箱里总是有一些信用卡的介绍和申请表会塞进来,还可以免费上门服务呢?如果你是外企员工那就更惨了,你还会经常受到上门热情服务的“骚扰”,再假如你现在已经是企业的主管级别或以上了,那放心吧,你肯定经常接到一些“甜美的电话”,问你是否需要她们的信用卡;或者你更幸运,你已经有车,并经常打高尔夫,那你就尽情享受“最优惠待遇”吧,信用卡的促销人员可以说见缝插针,寻找任何机会“诱惑”你(招商银行的马蔚华就曾经告诉其部下,你们只要每天守在高尔夫球场或门口,把打高尔夫的这一批人“说服”用我们招行的信用卡,那就是一个非常大的市场)。又或者你去银行办理业务,柜台小姐总是不忘给你一个信用卡申请表让你参考一下……
有人说,现在卖信用卡的比推销保险的都厉害,简直是无孔不入。现在我们公司的门上除了注明“谢绝推销”之外,还应该再加一句“银行也不例外”,因为太多的前台被对方一句“我们是银行的,找你们主管有事”而蒙骗。
为了推销而推销,死缠烂打,已使得许多目标客户厌烦,这样的手段多样化和“立体攻势”是否有效果,各银行信用卡负责人应该反省一下。
迷途三:只计数量不顾质量
有数据表明,中国消费者的持卡数量虽然超过5亿6000万张,但其中借记卡5亿4000万张,准贷记卡2000万张,真正具有“先消费后还款”功能的信用卡却只有800万张,而且真正存活的信用卡,并经常使用的更是只有200多万张。也就是说,虽然许多银行的发卡量已经完成了销售任务,但因为一些促销政策的原因如不收年费,使得许多消费者抱着“不办白不办“的心态办了卡,却扔在了角落。据我们的调查显示,现在一些居民平均每人至少3~8张卡,但真正经常使用的只有一张或两张,并且更多的是借记卡或者储蓄卡。
造成以上状况的可能原因有二:
一是众多信用卡发行的对象选错;
二是鼓励持卡人“先消费后还款”的举措还不到位。
繁荣的背后,发卡行背后的酸楚只有他们自己清楚。
这也是为什么虽然各银行信用卡发卡数量猛增,但2002年和2003年,VISA国际组织还是将“市场创新奖”和“最佳贷记卡成长奖”颁给了广发行的原因。根据VISA的数据表明,在真正使用的国内信用卡中,广发卡占据了近80%的市场份额。
总结一下信用卡的推广方式和手段,发现有如下特点:
1、 产品同质化但仍然乐此不疲。每个银行都说自己的用卡环境好,刷卡方便,服务好,国际通用等。
2、产品同质化推广也同质化。为了吸引更多的准目标客户,各银行信用卡几乎都在年费和促销力度上做尽了文章。很多银行才刚刚开始发行信用卡就已经开始打价格战,最典型的就是不收年费。虽然各家银行的信用卡年费从100元到300元不等,但很多银行已经放弃掉了信用卡的这一利润来源;招行宣布只要开卡就送Swatch手表;工商银行牡丹信用卡不仅不收年费,而且还赠送一份保险,申领时还可以免费获赠一部市价5000元的高档手机;建设银行的龙卡信用卡刚刚发行就免收第一年的年费。
3、跟风现象严重。由于银行信用卡产品的复制速度非常快,你推出一个“国航卡”,我就推出一个“南航卡”,你推出一个针对女性的“真情卡”,我就发明一个“丽人卡”;招行信用卡负责人彭千认为最快推出业务的并一定能够获得先发优势,还有可能成为先烈。
我们认为,以上都基本属于由内而外的一种思考方式,即不顾及目标顾客的需求和感受,先“发明或跟风”一种产品,再通过比竞争对手“更加努力”的推广来赢得顾客。 这样做的结果可能是你要花费比竞争对手更多的成本,但通常只能收获小的可怜的收益。
这不是危言耸听,无数的案例和理论已经证明了这一点,方向错误的努力必将白费。
我们认为,以往由内而外,主观的、忽略消费者需求和认知的实力宣扬式的宣传方式已经不适应现在的市场竞争环境;竞争品牌越来越多,产品同质化,大家都诉求和夸大自己的实力,消费者已经不知如何选择;而根据消费者的需求或现有认知状况进行企业的定位则是新的市场环境下新的制胜法则。
Credit card as the bank's core retail business, domestic individual banks by the high degree of concern. At the same time, small plastic cards is also banking services, and brand spokesman, because it is invisible to the banking services of the best form of physical, but also a distinctive, different from the other brand of major carriers.
Marketing as a long-distance run, we need to correctly identify the direction can be successful in the end, no direction of the efforts will be in vain, credit card marketing亦然. Looking at the current credit card marketing, it is like the feeling of the fog ahead, very hard but without direction, is in a Lost.
Lost 1: Excluding results comparisons promotion expenses
- Card issuers in August 2002 to September in Beijing, Shanghai, Guangzhou, and other cities all the subway, bus, light box, and so put in a month of nearly 10 million cost of advertising. According to foreign advertising creative advertising an "adaptation" from using a series of humorous images with a view to arouse the attention of consumers.
And followed by the development of the Shenzhen Development Bank cards issued at this juncture official, has started a series of rapid offensive, according to CCTV Research Center to provide our inspection data showed that the December soft text and graphic advertising on the more than 20 million, even early 2003 is more than 200 million spent filming a masterpiece of television commercials in the media dropped, in August 2003, held in Shenzhen "Shenzhen Development Credit Card Night" concert business, said Shenzhen Development Bank sponsored the concert is intended to draw fashionable owners, ticket holders who apply for credit cards in the first year could be dismissed from the charges. By way of contrast, the Industrial and Commercial Bank of peony not only do not accept credit card charges, but also presented an insurance claim can also receive free of charge a premium price of 5,000 yuan phone; the bank's credit card just Brunca issued on the first year of the annual fee waived.
Central Television, Phoenix Satellite Television, China Merchants Bank's credit card advertising from the beginning of 2003 until now has been bombing……
Everyone in seeking to increase investment, the greater the input seems Who Who is the biggest winner.
Seems to be the real situation is not that Miao, perhaps, we visited Shanghai, Beijing, Guangzhou, Zhengzhou, Chongqing get consumers to the bank credit cards cognitive status can be best illustrated by:
"I think each bank's credit card are similar, it is difficult to choose, and who do the same."
God, since that put enormous cost of advertising, has come to the conclusion this is! We feel that the competent services of the bank inconceivable: Is that brand did not rally? That does not mean blind cat arrest mice, only to find customers with luck?
Lost 2: excessive promotions
Careful attention to a slightly customers, we will find that credit card marketing has been everywhere. Walking down the street you see is not always a table, two people, a sun umbrella, there are a large number of applications? Yes, this is some of the most basic credit card promotion streets interception If you live in a number of high-grade area, secure it, your mail, there are always credit cards and application forms will be introduced into the past, can also be free on-site service ? If you are a foreign enterprise employees it even worse, and you will always be home warm service "harassment," and then if you now is in charge of enterprise-level or above, rest assured that it, you certainly often receive some "sweet phone, "Do you need to ask their credit card or even your lucky, you have a car, and often play golf, then you enjoy the" most favoured treatment "bar, credit card promotions Jianfengchazhen staff can be said to look for any opportunity "temptation" You (China Merchants Bank Ma Weihua, has told his subordinates, as long as you observe a day on a golf course or in front of the golf this group of people "persuasion" to use our credit card bills, which is a very large the market). Or you to bank business, counters not forget Miss always give you a credit card application forms let you make reference to……
Some people say that now sell credit cards than sell insurance are formidable, it is all-pervasive. Now we are in addition to the door marked "Absolutely no marketing", should also be coupled with a "bank is no exception." Because too many other prospects was a "We are banks, to find something for you" and deceive.
In order to promote the marketing, Sichanlanda, which have resulted in many target customers tired of this means of diversification and the "three-dimensional offensive," whether there is a result, banks should be responsible for the credit card reflect on.
Lost 3: regardless of the number of quality only
Data show that China's consumer cardholders Although more than 500 million 60 million, but 500 million of them debit cards 40 million, 20 million prospective credit, truly "first p.o.s t-consumer repayment" of the credit card function only 8 million, and the survival of genuine credit cards, and is frequently used by only 10,000 over 200. In other words, although many of the card-issuing bank has completed the sale task, but because of some reasons, such as promotion policy, do not accept fees, leaving many consumers to "do not do not do white" mentality organized cards, but throwing in the corner. According to our investigations revealed that some residents now an average of at least 3 to 8 cards, but the real frequently used by only one or two, and more of a savings card or debit card.
More than likely caused the situation for two reasons:
First, many credit card issuers chosen the wrong target;
Second is to encourage cardholders "first p.o.s t-consumer repayment" initiatives are not yet in place.
Behind the prosperity, issuers of bitterness behind only their own clear.
This is why although the number of credit card issuers, banks soared, but in 2002 and 2003, VISA international organizations or to "market Innovation Award" and "Best credit growth Award" went to the wide distribution reasons. According to VISA data show that the real use in the domestic credit card, the card issuer-occupy nearly 80 per cent of the market share.
Summing up the promotion of credit cards ways and means found that the following characteristics:
1, homogeneity of products but still enthusiastic. Each bank cards that use their own environment, VISA convenience, good service, such as the internationally popular.
2, the promotion of the same products also homogenization. In order to attract more prospective target customers, almost all the banks in the credit card fees and promotional efforts to do to the article. Many banks issue credit cards has only just begun has already begun on price, is not the most typical or annual fee. While each bank's credit card charges from 100 yuan to 300 yuan range, but many banks have abandoned the lost credit card this source of profits; strokes Bank announced a card as long as the puppy Swatch watches; ICBC Peony not only do not accept credit cards annual fee, but also presented an insurance claim can also receive free of charge a premium price of 5,000 yuan phone; Brunca the bank's credit card on the just-released annual fee waived the first year.
3, follow suit was a serious problem. Bank credit card products as a copy very quickly, you launched a "Air cards", I launched a "China Southern Airlines card," you against women launched a "love cards", I invented a "Beauty card"; strokes Bank credit card for Peng 1000 that the fastest launch business and will be able to obtain first-mover advantage, but also may become martyrs.
We believe that the above are from the outside are basically a way of thinking, that is, and regardless of the target customer needs and feelings, to "follow suit or invention" of a product, and through the competitors to "make more efforts" to win promotion customers. To do so may result in you have to spend more than the cost of our competitors, but usually only the poor harvest small gains.
This is not alarmist talk, countless cases and theory has proven this point, the effort will certainly wrong direction in vain.
We believe that in the past from outside, subjective, and ignored consumer demand and promote awareness of the strength of the advocacy no longer meet current market competitive environment more competitive brands, product homogeneity, and we all demand exaggerate their strength, I do not know how consumers have choice and according to consumer demand or cognitive status of the existing enterprises p.o.s itioning is the new market environment under the new rules to win.
急求交通银行信用卡产品的营销方式及典型案例
1.设点模式。就是像很多信用卡的办事员那样在人流密集的地方摆摊设点,效果还是相当不错的,可以多一些优惠政策,还要准备小礼物什么的。
2,走访型。到机关团体、公司企业、办公大楼、学校(尤其是大学)等上门服务,团体效益非常好的。
3,电话拜访。固定电话也好,随机电话也好,询问客人意愿,虽然概率不是太大,但打10个有2、3个也是很不错的。外地更要多打,因为世博卡,对上海以外的有一定的吸引力,可以有机会来看世博会。
4,短信群发。通过短信群发,也是一个办法。
5,传单方式。可以请几个小弟小妹在街边发放宣传单,也是一种方式。
至于典型案例,要突出世博卡的特殊性,有什么特别的优势,像以前一位小姐来我们公司的时候,推销的是某商场的联名卡,她就说可以成为商场的贵宾之类的,世博卡对人们参观世博的便捷性和好处等等。
以上你自己再添加一些内容就可以了。
广发银行信用卡电话营销是不是骗人的?
不是的。
依据《商业银行信用卡业务监督管理办法》第三十九条规定:发卡银行应当建立信用卡营销管理制度,对营销人员进行系统培训、登记考核和规范管理,不得对营销人员采用单一以发卡数量计件提成的考核方式。信用卡营销行为应当符合以下条件:
营销宣传材料真实准确,不得有虚假、误导性陈述或重大遗漏,不得有夸大或片面的宣传。应当由持卡人承担的费用必须公开透明,风险提示应当以明显的、易于理解的文字印制在宣传材料和产品(服务)申请材料中,提示内容的表述应当真实、清晰、充分,示范的案例应当具有代表性。
扩展资料:
广发银行信用卡的相关要求规定:
1、透支消费享有的免息期最长可达50日,只须在银行规定的还款到期日前全额还款,即可享受到从交易发生日起至还款到期日为止的免息待遇。还款方式灵活,可全额还清,亦可选择最低还款额。
2、国内首张标准信用卡。卡片按照国际标准预设信用额,先消费,后还款,无须预存款,可使用信用额度进行透支消费、提现交易。
参考资料来源:百度百科-商业银行信用卡业务监督管理办法
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